Where there is a challenge, there is a need for support. And where there is a need for support, there is a business model.
Unlike 75 Hard, which is strictly trademarked and policed by Andy Frisella, "75 Soft" is a decentralized community concept. This open-source nature has allowed health coaches, influencers, and organized friends to build thriving micro-businesses around leading others through the 75 days.
The Accountability Group Model
The most common monetization strategy is the "Paid Cohort."
How It Works
- Platform: WhatsApp, Telegram, or Facebook Groups (private).
- Price Point: Usually $15 - $50 for the 75 days.
- Value Proposition: "Don't do it alone." The fee acts as a buy-in stake. If you pay, you pay attention.
- Deliverables: Daily check-in threads, weekly Zoom calls, and a sense of shared struggle.
Creators like Melanie Curtis and various TikTok micro-influencers run these cohorts starting on the 1st of every month. It scales well because one admin can moderate a group of 50-100 people.
Digital Products (Printables & Notion)
Etsy is flooded with "75 Soft Parsers."
The Etsy Economy
- PDF Trackers ($2-$5): A simple, well-designed PDF that customers print at home. High margin, zero shipping.
- Notion Templates ($10-$25): Complex dashboards with formulas that calculate progress percentages.
- Spreadsheets ($5-$15): Automated Google Sheets for data lovers.
This is a "passive income" play. Once the asset is created, it can be sold indefinitely.
One-on-One Coaching
For higher-ticket monetization, health coaches use 75 Soft as a framework for their clients.
Instead of inventing a complicated new wellness protocol, they say: "I will coach you through 75 Soft." This leverages the existing popularity of the challenge while adding personalized nutrition advice, workout programming, and mindset calls.
Price Point: $300 - $1,000+ per month, depending on credentialing (RD, CPT, etc.).
Ethical Considerations
If you plan to monetize 75 Soft, tread carefully.
Do Not IP Squat
You cannot trademark "75 Soft" yourself, nor should you claim deeper affiliation with the 75 Hard brand. Be clear that you are providing accountability for a public challenge, not selling the challenge itself.
The "Free" vs "Paid" Line
The information (rules) should always be free. Charge for:
- Community moderation
- Structured organization (templates)
- Personal expert advice (meal plans/workout plans)
Never gatekeep the basic rules behind a paywall. That violates the spirit of the open-source movement.
