Healthy meal preparation representing balanced nutrition goals
Goals & Expectations

75 Soft for Weight Loss vs. Maintenance: How to Set the Right Goal

Clarifying what 75 Soft can and can't do—and helping you choose the right approach

One of the most common questions I hear about 75 Soft: "Will I lose weight?" The honest answer is: maybe. But more importantly, it depends on what you're actually trying to achieve—and whether weight loss should even be your primary goal.

As Healthline notes, "The 75 Soft Challenge aims to help you build healthy, sustainable habits through a 75-day plan. It isn't a weight loss program, though some people may lose weight as they incorporate some of the recommended changes."

This distinction matters. Understanding whether you're approaching 75 Soft for weight loss or maintenance will shape your experience, expectations, and definition of success.

Why 75 Soft Isn't a Weight Loss Program

Let's be clear upfront: 75 Soft is designed for habit building, not rapid weight loss. This isn't a bug—it's a feature. Here's why the distinction matters:

No Caloric Prescription

Unlike structured weight loss programs, 75 Soft doesn't specify calorie targets. "Eat well 80% of the time" can mean vastly different things to different people—and can result in a caloric surplus, deficit, or maintenance depending on interpretation.

Focus on Behavior, Not Outcome

The rules center on what you DO (exercise daily, drink water, read, eat well) rather than what you ACHIEVE (lose X pounds, hit X body fat percentage). This behavioral focus creates sustainable habits but doesn't guarantee specific physical outcomes.

Flexibility by Design

The 80/20 eating approach and weekly alcohol allowance mean 75 Soft intentionally includes room for indulgence. This prevents the restriction-binge cycle but also means you're not in a strict deficit environment.

The Weight Loss Reality

Many people DO lose weight on 75 Soft—typically 5-15 pounds over 75 days for those with room to improve their baseline habits. But some people maintain their weight, and some even gain muscle weight while losing fat. Your results depend on your starting point, how you interpret the rules, and your body's individual response.

Using 75 Soft for Weight Loss

If weight loss is your goal, 75 Soft CAN support it—but you'll need to approach it intentionally. Here's how to optimize for weight loss within the 75 Soft framework:

When 75 Soft Works for Weight Loss

  • You're currently sedentary — Adding daily exercise creates a significant caloric shift
  • Your current diet is poor — "Eating well 80%" represents major improvement from processed foods and excess sugar
  • You're dehydrated — Proper hydration reduces false hunger signals
  • You eat mindlessly — The awareness required by 75 Soft naturally reduces overconsumption
  • You have significant weight to lose — Larger bodies often see more dramatic initial results

How to Optimize for Weight Loss

  1. Define "eat well" with a slight deficit in mind — Choose nutrient-dense foods that are filling but moderate in calories
  2. Choose higher-intensity workouts — Strength training and cardio that elevate heart rate burn more calories during and after exercise
  3. Use the 20% strategically — Your "flexibility" meals shouldn't become massive binges
  4. Time your water intake — Drink before meals to reduce hunger
  5. Track your food (if it doesn't trigger you) — Awareness helps even without strict counting

Realistic Weight Loss Expectations

Sustainable weight loss is typically 0.5-2 pounds per week. Over 75 days (about 10.5 weeks), this translates to:

  • Conservative estimate: 5-10 pounds
  • Moderate estimate: 10-15 pounds
  • Higher end (for those with more to lose): 15-20+ pounds
Planning and goal setting with notebook
Clear goal setting determines your 75 Soft approach. Photo by Glenn Carstens-Peters

Using 75 Soft for Maintenance

For many people, 75 Soft is perfect for weight maintenance—solidifying habits, preventing regain after weight loss, or simply building a sustainable lifestyle foundation.

When 75 Soft Is Ideal for Maintenance

  • You've recently lost weight — 75 Soft can cement the habits that prevent regain
  • You're at a healthy weight but have poor habits — The challenge improves behaviors without pushing weight change
  • You need structure, not restriction — 75 Soft provides framework without deprivation
  • You want to break the diet cycle — This is about consistency, not another weight loss attempt

How to Optimize for Maintenance

  1. Focus on habit consistency over intensity — The goal is sustainable behaviors, not maximum effort
  2. Use the 80/20 fully — Enjoy your flexibility without guilt
  3. Vary your workouts for enjoyment — Sustainability matters more than calorie burn
  4. Don't weigh yourself obsessively — Judge success by habit completion and how you feel
  5. Plan for post-75 — What habits will you keep? That's the real measure of success

What Maintenance "Success" Looks Like

  • Weight stays stable (within 2-3 pounds)
  • Energy levels improve or remain high
  • Habits feel automatic by Day 75
  • You want to continue the behaviors post-challenge
  • Your relationship with food and exercise improves

Side-by-Side Comparison

Aspect Weight Loss Approach Maintenance Approach
Primary Goal Caloric deficit through improved habits Sustainable habit formation
"Eat Well" Nutrient-dense, filling, moderate portions Balanced nutrition, adequate portions
20% Flexibility Strategic, controlled indulgences Full enjoyment without guilt
Exercise Focus Higher intensity, calorie-burning priority Enjoyment and consistency priority
Success Metric Scale movement + habit formation Habit formation + weight stability
Weighing Frequency Weekly (if not triggering) Occasionally or not at all
Post-75 Plan Transition to maintenance habits Continue same habits indefinitely

How to Set Your Goal

Not sure whether to approach 75 Soft for weight loss or maintenance? Ask yourself these questions:

Choose Weight Loss If...

  • You have a medical reason to lose weight (discussed with your doctor)
  • You're significantly above a healthy weight range for your body
  • Your current habits are dramatically different from 75 Soft standards
  • You've never successfully built fitness habits before
  • Weight loss would significantly improve your quality of life

Choose Maintenance If...

  • You're at or near a healthy weight
  • You've recently lost weight and need to solidify habits
  • You have a history of yo-yo dieting and want to break the cycle
  • You already eat fairly well but lack consistency
  • You're recovering from disordered eating or extreme dieting
  • You want improved energy and habits more than scale change

The Third Option: Body Recomposition

Some people experience body recomposition—losing fat while gaining muscle—especially if they're new to strength training. The scale may not move much, but clothes fit differently and bodies look more toned. This is a valid "result" even if weight stays stable.

Nutrition Strategies for Each Goal

For Weight Loss

Within the 80/20 framework, weight loss-oriented nutrition looks like:

  • Prioritize protein — Keeps you full longer and supports muscle retention
  • Load up on vegetables — High volume, low calories, maximum nutrition
  • Be mindful of portions — Even healthy foods have calories
  • Limit liquid calories — Water is your friend; sugary drinks add up
  • Plan your 20% — Don't waste it on things you don't truly enjoy

For Maintenance

Maintenance-oriented nutrition within 75 Soft:

  • Focus on balance — All macronutrients have their place
  • Honor hunger and fullness — Eat when hungry, stop when satisfied
  • Enjoy your 20% fully — No guilt, no restriction mentality
  • Build sustainable patterns — Can you eat this way forever?
  • Cook more, stress less — Home cooking supports both health and enjoyment

Exercise Considerations

For Weight Loss

  • Include strength training — Builds muscle, which burns more calories at rest
  • Add cardio for calorie burn — Walking, running, cycling, swimming
  • Consider HIIT — High-intensity intervals continue burning after workout
  • Track workout intensity — Ensure you're challenging yourself

For Maintenance

  • Prioritize enjoyment — You'll stick with what you like
  • Mix it up — Variety prevents boredom and works different muscles
  • Include social options — Group classes, walking with friends, sports
  • Don't stress about intensity — Consistency matters more than crushing every session
Person exercising with weights
Your exercise approach should match your goals—intensity for weight loss, enjoyment for maintenance. Photo by Clem Onojeghuo

What the Experts Say

Healthcare professionals consistently emphasize sustainable approaches over dramatic interventions. According to Penn State Health:

"Rather than testing your willpower and denying yourself with a stringent diet, the 75 Soft program suggests doing your best and making healthier choices—something that's easier for people to manage for the long haul."

This aligns with decades of weight management research: sustainable habits beat dramatic interventions. Whether your goal is weight loss or maintenance, the 75 Soft framework supports long-term success by building behaviors you can actually maintain.

Key Expert Recommendations

  • Start gradually — If you're currently inactive, even 15 minutes of daily exercise is transformative
  • Build up over time — Increase intensity and duration as fitness improves
  • Rest is essential — Don't skip recovery; it's when adaptation happens
  • Consult professionals — Talk to your doctor before major lifestyle changes

Ready to understand who 75 Soft works best for? Read about demographics and fitness levels, or explore what real people actually achieve.