The 75 Soft Challenge didn't come from a celebrity trainer or a viral marketing campaign. It emerged organically from the wellness community—people who saw 75 Hard and thought, "I want that discipline, but in a way that doesn't break me." That grassroots origin is part of what makes the 75 Soft community so special.
Finding my people online made all the difference in my 75 Soft journey. On days when motivation was low, seeing someone else post about their walk or their 10 pages or their struggle—it reminded me I wasn't alone. Community is powerful.
How 75 Soft Went Viral
75 Hard exploded on social media around 2020-2021, with dramatic transformation posts, "Day 1" announcements, and stories of starting over after missed days. But as 75 Hard grew, so did the conversation about its intensity.
People started posting about modifications—what they called "75 Medium" or "75 Soft." These weren't organized movements; they were individuals sharing their personal adaptations. The algorithm noticed. Content about gentler alternatives started performing well. A community formed.
By 2022-2023, "75 Soft" had become a recognized term with its own hashtags, content creators, and community norms. What makes it different from most fitness trends is the emphasis on sustainability and self-compassion over dramatic before-and-after photos.
75 Soft spread because it filled a gap: people wanted structure and accountability, but not at the cost of their mental health.
The TikTok Community
TikTok is where 75 Soft arguably began and where the most active community exists. The format is perfect for daily check-ins, real-talk about struggles, and celebrating small wins.
What You'll Find
- Daily "Day X" updates from people on their journey
- Honest discussions about what counts, modifications, and challenges
- "What I ate today" 80/20 meal inspiration
- Workout ideas and walking content
- Completion celebration posts
Finding TikTok Content
Search #75soft, #75softchallenge, or #75softjourney. The "For You" page will quickly learn your interest and serve you more community content. Consider posting your own updates—the accountability helps.
Instagram Inspiration
Instagram offers a different flavor of 75 Soft content—more polished, more visual, with beautiful flat-lays of meal prep, aesthetic workout spaces, and curated journal pages. It's great for inspiration, though the perfection can sometimes feel intimidating.
What Works Well on Instagram
- Carousel posts explaining the rules or sharing tips
- Stories with daily check-ins (less pressure than permanent posts)
- Reels showing workouts, meals, or reading spots
- Grid posts marking milestones (Day 30, Day 75, etc.)
The Instagram community tends to be slightly older than TikTok and often overlaps with bullet journaling, minimalism, and intentional living communities.
Reddit Support Groups
For deeper discussion, questions, and anonymous support, Reddit is excellent. Subreddits like r/75soft and r/75hard (which discusses modifications too) offer:
- Detailed questions and answers about rules
- Weekly check-in threads
- Support for those struggling
- Discussion of variations and modifications
- Post-challenge reflections and advice
The anonymity of Reddit often leads to more honest discussions about challenges, mental health considerations, and the parts of the journey that don't make it to TikTok.
Hashtags to Follow
Connecting with the 75 Soft community is as simple as following the right hashtags:
Primary Hashtags
- #75soft — The main community tag
- #75softchallenge — Slightly more specific
- #75softjourney — Often used for personal updates
Related Hashtags
- #gentlediscipline — Broader concept community
- #softlife — Lifestyle and wellness overlap
- #healthyhabits — General wellness content
- #dailyreading — For the reading component
- #8020diet — For nutrition inspiration
Notable Content Creators
While 75 Soft doesn't have an official founder (unlike 75 Hard's Andy Frisella), many content creators share helpful content:
- Search for "75 soft" on TikTok and follow creators whose approach resonates with you
- Look for creators who emphasize mental health alongside physical habits
- Follow people whose lives look like yours—similar circumstances, similar challenges
- Be wary of anyone making the challenge seem more rigid or stressful than it should be
Creating Your Own Content
Sharing your journey can provide powerful accountability. You don't need a big following—even a small audience of friends or fellow challengers can keep you consistent. Consider starting a private account just for your 75 Soft journey.
The best community is one that celebrates your effort, not just your results. Find people who cheer for you on the hard days, not just the photogenic ones.
Ready to see what others have achieved? Explore our Results & Case Studies page, or find the right tracking tools to share your own progress.
Deep Dive into Social Trends
How 75 Soft Went Viral on TikTok
The timeline, creators, and content that launched a movement.
Best YouTube Journey Vlogs
Long-form inspiration and lessons from creators.
Reddit User Experiences
Unfiltered reviews and tips from the community.
Facebook & WhatsApp Groups
How to find or build your own accountability pod.
Media Coverage 2026
What major publications and experts are saying.
